WestJet has the holiday spirit, officially releasing its annual Christmas Miracle video. This year the spot introduces the company’s newest community investment program Miracle Miles, which helps turn flights with WestJet into an opportunity for guests to give back to their communities.

The initiative grants anyone onboard select flights with $1 for every mile flown to give to an eligible charity or non-profit organization of their choice.

WestJet took to the skies to launch its first Miracle Miles trip on Nov. 26, on flight WS551 from Winnipeg to Calgary. Onboard a total of 128 guests and six crew members travelled 677 nautical miles and collectively donated a total of $90,718 to Canadian charities of their choice.

As the holiday season continues, the Miracle Miles program will continue to be present on select flights across Canada, as the airline donates over $150,000 to charities and non-profit organizations across Canada this December. The flights will be kept a surprise until cruising altitude, giving guests and WestJetters additional opportunities to give back.

“At WestJet we are proud to serve a diverse array of communities all year long,” says WestJet executive VP Angela Avery. “In the holiday season we know there is joy to be found in both giving and receiving, so for this year’s Christmas Miracle, we wanted to offer our guests and WestJetters the opportunity to give back to the people and places that are most meaningful to them by supporting a charity or non-profit organization of their own choosing.”

Check out the video below:

First published at Travel Industry Today