Are Residents the New Tourism Ambassadors?

Hong Kong, Hong Kong SAR, March 27, 2021 / TRAVELINDEX / Local people may be the best ambassadors for tourism in their home towns and cities, according to Ph.D. graduates Dr Philipp Wassler and Dr Liang Wang, and Dr Kam Hung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Building a brand for a destination is an effective way of attracting tourists…

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